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A fun, easy-going, “non-compete” watch that has far more variations and permutations than any other example on the market today.Īs mentioned above, Swatch was yet another by-product of the Quartz Crisis, in addition to the ensuing global financial downturn that took place in the early 1970s. While the story of these watches was only supposed to go as far as keeping the Swiss watch industry afloat, it has in fact, created a whole new section of watch collecting. However, this in no way takes away from their intrinsic quality – on the contrary. If you only look at the retail price, these are the most affordable and accessible watches that we’ve taken the time to write about here, and by quite some margin. The Swatch was as far away from a traditional “Swiss Made” timepiece as it was possible to be yet the company that they were born from, ETA SA, has probably produced more Swiss movements than anyone else.
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Machine-made, plastic, monobloc construction with a rubber strap and a quartz movement. However, even these forward-thinking designs didn’t come close to the divergence achieved by the subject of this article. From this impact, radical new designs began to spring forth from some of the oldest houses – see Audemars Piguet and Patek Philippe’s steel sports watches. The rise of battery-powered watches from Japan reshaped the Swiss watch world in a matter of years, causing a seismic disruption to a centuries old industry. By now, everybody knows the story of the Quartz Crisis.
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